David Bridges
For LinkedIn marketers eager to leverage the most current video trends within the platform, this new development could prove invaluable. Understanding and implementing these trends is essential for enhancing engagement and visibility on LinkedIn.
As part of a comprehensive redesign of its app, Canva has introduced innovative LinkedIn video templates. These templates are specifically designed to facilitate the creation of captivating and visually appealing video content that resonates with LinkedIn’s professional audience.
The latest video templates come equipped with user-friendly overlays and effects that align perfectly with the trending themes of LinkedIn videos. These enhancements allow marketers to create content that stands out and attracts more viewers.
As highlighted by LinkedIn:
“Marketers can select from a variety of new LinkedIn video templates to craft compelling video advertisements or opt to design their own. Once their design is finalized, the new LinkedIn Ads app integrated with Canva allows marketers to effortlessly export their Canva creations directly to their LinkedIn Ads account, streamlining the process of campaign creation and promotion.”
The example above illustrates that Canva now offers an extensive array of LinkedIn video templates. These templates include on-screen graphics, engaging prompts, stylish frames, and more, providing users with diverse options when producing their videos for the platform.
With video watch time on LinkedIn witnessing a significant 36% year-over-year increase and video content achieving 1.4 times more engagement than other formats, marketers should seriously consider incorporating these templates into their strategies. This shift towards video content is clearly beneficial for enhancing audience interaction. video content generating 1.4x more engagement than other formats, it’s definitely worth considering.
Moreover, LinkedIn is intensifying its focus on video, as evidenced by the rising number of overall video impressions in the app. Similar to other social media platforms, LinkedIn is now pursuing the short-form video trend popularized by TikTok, featuring a full-screen video feed that is prominently displayed in various sections of the app.
In essence, LinkedIn is actively encouraging users to generate video content, and these new templates present an accessible way to embrace significant LinkedIn video trends while boosting engagement levels. Marketers should take full advantage of these resources to stay ahead in the competitive landscape.
However, one potential downside is the risk of templates becoming overly familiar, leading to a homogenization of LinkedIn videos. Until that happens, these templates represent a valuable opportunity for marketers, and Canva is likely to continue expanding its offerings with fresh templates in the future.
For more information on Canva’s LinkedIn video templates and tools, click here to explore the full range of options available.
Tessa Everly
Troy Sanders
