Oct. 5, 2022, 7:42 PM
(Source corrects to say ads are on Messenger and not WhatsApp.)
Meta is expanding the options for advertisers on Instagram and Messenger, CNBC reports, citing an event for advertisers and Meta’s vice president of marketing and growth for business messaging, Maz Sharafi.
- Advertisers have a new way to display ads on Instagram’s explore page and select influencers
- Meta has a new tool on Messenger that uses machine learning to better target ads to “people who are most likely to make a purchase”
- VP of the global business group, Nicola Mendelsohn, said Meta is testing augmented reality ads within Instagram’s …