Nothing Made a Glow-in-the-Dark Phone After Asking Customers What They Want

Nothing took the ‘neighborhood’ side of its model advertising a bit of too critically and requested its followers worldwide to co-create a brand new version of its flagship Cellphone (2a) Plus. After receiving over 900 entries from 47 nations, the corporate topped 5 winners and labored with them to develop the end result of their concepts: a glow-in-the-dark telephone.

That is Nothing’s first Group Version Mission, and it concerned enter not solely on the {hardware} aspect but in addition on software program, packaging, and advertising, making this version fully formed by them. These are the one areas that noticed a change following the co-creation. The specs and options on this model are the identical as the unique version launched again in July 2024. Nothing prides itself on truly valued neighborhood enter and goes so far as to say, “Group is one thing that different manufacturers speak about, however Nothing is proud to deliver this to life by means of a product launch.”

The co-created version for Nothing’s flagship telephone retains the corporate’s identification, which got here by means of on the unique model. It’s the identical clear enclosure permitting customers to have a look at the telephone’s inner elements, such because the ribbons and the screws, and the identical three glyph lights that mild the telephone’s rear. Along with these lights, a brand new phosphorescence interface dimly illuminates the again with its gentle, refined glow. The corporate’s designers experimented with numerous supplies and colours to execute the winner’s glow-in-the-dark calls for and settled on this phosphorescent green-tinted materials.

On the software program aspect, the profitable concepts led to a brand new “Related Assortment” of six wallpapers involving AI instruments and a few digital design.

There’s some glow-in-the-dark exercise occurring on the telephone’s new packaging, too. The brand new design options some reflective components to swimsuit the telephone’s new design. The advertising marketing campaign for this version additionally enhances the profitable concepts and incorporates a slogan that reads “Discover your mild. Seize your mild” with a deal with exploring one’s inside energy.

The Cellphone (2a) Plus Group Version will probably be out there to buy throughout all markets beginning November 12 on nothing.tech for roughly $519 (transformed from £399). There are simply 1,000 items on this version, so it’s important to hurry to snag yours.

It seems like Nothing is absolutely engaged on getting its neighborhood extra concerned in its design course of. This was its largest neighborhood undertaking so far, and as we communicate, it’s engaged on co-developing software program and content material. In 2022, it additionally launched a brand new Group Board Observer position, which is liable for representing what customers need on the Board of Administrators conferences degree.