Apple blog TUAW returns as an AI content farm

The Unofficial Apple Weblog (TUAW) has come again on-line almost a decade after shutting down. However the as soon as venerable supply of Apple information seems to have been remodeled by its new house owners into an AI-generated content material farm.

The location, which ceased operations in 2015, started publishing “new” articles, a lot of which look like almost an identical to content material printed by MacRumors and different publications, over the previous week. However these posts bear the bylines of writers who final labored for TUAW greater than a decade in the past. The location additionally has that includes the names of former writers together with images that look like AI-generated.

Christina Warren, who final wrote for TUAW in 2009, sketchy tactic in a submit on Threads. “Somebody purchased the TUAW area, populated it with AI-generated slop, after which reused my identify from a job I had once I was 21 years previous to attempt to pull some search engine optimisation rip-off that gained’t even work in 2024 as a result of Google modified its algo,” she wrote.

Initially began in 2004, TUAW was shut down by AOL . A lot of the positioning’s unique archive can nonetheless be discovered . Yahoo, which owns Engadget, offered the TUAW area in 2024 to an entity referred to as “Internet Orange Restricted” in 2024, in line with a press release on TUAW’s web site.

The sale, notably, didn’t embody the TUAW archive. However, evidently Internet Orange Restricted discovered a handy (if legally doubtful) means round that. “With a dedication to revitalize its legacy, the brand new staff at Internet Orange Restricted meticulously rewrote the content material from archived variations out there on archive.org, guaranteeing the preservation of TUAW’s wealthy historical past whereas updating it to fulfill fashionable requirements and relevance,” the positioning’s about web page states.

TUAW doesn’t say if AI was utilized in these “rewrites,” however a comparability between the unique archive on Engadget and the “rewritten” content material on TUAW means that Internet Orange Restricted put little effort into the duty. “The article ‘rewrites’ aren’t even assigned to the right names,” Warren tells Engadget, “It has stuff for me going again to 2004. I didn’t begin writing for the positioning till 2007.”

TUAW didn’t instantly reply to emailed questions on its use of AI or why it was utilizing the bylines of former writers with AI-generated profile images. Yahoo did not instantly reply to a request for remark.