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Social Media News and Trends

A Plan X for Elon Musk’s Twitter

David Bridges
Social Media
October 16, 2022

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Assuming Elon Musk goes through with his takeover of Twitter, he’ll have to make a real business out of a company that lost almost half a billion dollars on $5 billion in revenue last year and trails TikTok and Snap in audience reach. He envisions something bigger. “Buying Twitter is an accelerant to creating X, the everything app,” he tweeted on Oct. 4.

Imagine a platform for banking, payments, stock trading, crypto investing, professional and personal services, news, entertainment, and retail—an amalgam of the Apple app store, Netflix, the Salesforce platform for app developers, Tradeshift and PayPal.

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David Bridges

David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.