Daniel Mercer
OpenAI is a technology company because it develops advanced AI models like Sora for video generation, which matters for content creators seeking innovative tools for video production.
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This guide covers the integration of OpenAI’s Sora into ChatGPT, the implications for users, monetization strategies, and projected costs associated with video generation.
- Overview of Sora’s integration into ChatGPT
- Cost analysis of video generation
- Monetization strategies for users
- Projected user growth for ChatGPT
OpenAI plans to integrate its Sora video generation model directly into ChatGPT, as reported by The Information. This integration aims to revitalize user interest in Sora, which initially gained popularity upon its launch alongside Sora 2 in September 2025.
However, user engagement has declined due to limitations on video creation. Integrating Sora into ChatGPT could potentially increase weekly active users from 900 million in February 2026 to over 1 billion.
- Initial launch of Sora in September 2025
- Current user base of ChatGPT
- Potential user growth projections
Despite the standalone Sora app’s decline in popularity, it will remain available even after the integration. The app has fallen out of the App Store’s top 100 free apps, with only a small fraction of users sharing videos publicly.
Generating a video incurs costs for OpenAI, charging API customers $0.10 per second for a 720p video. In 2025, users received 30 free video generations per account daily.
| Video Quality | Cost per Second | Free Generations per Day |
|---|---|---|
| 720p | $0.10 | 30 |
With a larger audience using the model in ChatGPT, costs could escalate quickly. OpenAI has projected spending over $225 billion on inference from 2026 to 2030.
To monetize the Sora app, OpenAI has implemented a credit system for generating videos. This strategy may continue with the ChatGPT integration, potentially allowing users to create videos featuring popular characters.
| Monetization Strategy | Current Status | Potential Future |
|---|---|---|
| Credits for Video Generation | Active | Expanded in ChatGPT |
Regardless of the impact of adding Sora to ChatGPT, OpenAI is likely to incur higher operational costs. The future of video generation in AI remains promising and challenging.
