In a groundbreaking announcement, Apple has officially shipped its three billionth iPhone, a milestone revealed by CEO Tim Cook during the recent earnings call for the company’s third quarter. Since the launch of the very first iPhone in 2007, Apple has seen remarkable growth, achieving its billionth sale by 2016. It is estimated that the shipment of the two billionth device occurred around 2021. Remarkably, only four years later, the company has reached this new landmark. Cook highlighted that the iPhone experienced double-digit growth in the third quarter, contributing to a total revenue of $94 billion, marking a 10 percent increase compared to the previous year. Furthermore, tech analyst Mark Gurman suggested in a tweet that recent iPhone sales have been fueled by consumers who rushed to purchase devices amid concerns over potential future price hikes due to tariffs.
Apple should be very pleased with the folks who spread the lies that the iPhone will cost $3000 or $25,000 if made in the U.S. Clearly that helped a ton for the June quarter.
— Mark Gurman (@markgurman) July 31, 2025
Addressing the topic of tariffs, Cook disclosed that these trade barriers have cost the company approximately 0 million in the quarter ending in June. He also projected that in the upcoming quarter, which concludes in September, Apple anticipates tariffs will lead to an estimated loss of $1.1 billion. This financial impact emphasizes the ongoing challenges that large tech firms face in the current economic climate, particularly with fluctuating trade policies.
Looking ahead, Apple is expected to unveil its next generation of iPhone models shortly, likely in September, aligning with the typical release schedule established in previous years. Gurman has reported that one of the new models will be the iPhone 17 Air, designed to complement the Air series of Apple’s other products. This device is rumored to be an ultra-thin smartphone, aligning with its name, featuring a single camera lens and powered by a basic A19 chip. Additionally, it may include Apple’s proprietary modem, which made its debut with the iPhone 16e, and is speculated to have a 6.6-inch display. Pricing for this model is anticipated to be around 0, which is approximately $100 more than the standard iPhone 16, placing it competitively with the iPhone 16 Plus.
In addition to celebrating the shipment of its three billionth iPhone, Cook also revealed plans for Apple to “significantly grow investments” in the realm of artificial intelligence. He mentioned that acquiring another company to enhance its AI initiatives and accelerate the company’s development roadmap is a possibility, although he refrained from naming any specific targets for acquisition.
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