The Social Schmuck

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Brings Weekly Email Digest to Your Inbox: You can now “discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

"Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you."

Facebook Initial Public Offering Proves Social is Hot: “Facebook has priced its initial public offering at $38 per share, making it the third-largest IPO in U.S. history.”

http://www.youtube.com/watch?v=MiuX64iHrgM

Discussion from our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• The importance of social media monitoring
• How to set up specific social media goals
• How to track your blog with Google Analytics

Facebook Insights Has Two New Features for Apps: You can now check App Ratings and Negative Feedback for your apps on Facebook Insights. “App Ratings and Negative Feedback can inform not only how you design your app experience to increase engagement and satisfaction, but also how your app grows through the App Center.”

The new App Ratings provide a variety of information including statistics by gender and age.

Facebook Improves Mobile News Feed Design: The photos in your mobile Facebook news feed are now much bigger. Shares of single photos look a lot like Instagrams.

Photos shared on Facebook are now larger on mobile news feeds.

Facebook Slowly Launches Facebook Pages Manager iPhone App Outside of the U.S.: iPhone users in Australia, New Zealand and possibly a few other countries can currently download a free Facebook Pages Manager app to manage their Facebook pages.

This new app helps Facebook page managers on the go.

Google Adds More Google+ Integration Inside Gmail: “Today’s changes include quick access to contact details when viewing past conversations as well as improved integration with Google+ circles.”

 in the search box.””]

"Circles are also now supported in search and filters. Find messages from a specific circle by typing circle:[circle name

LinkedIn Today Redesign: LinkedIn Today has a new design. LinkedIn has “made changes across the product experience to offer further customization of news so that members can receive the most timely and relevant news impacting their peers and industry.”

There's a “Customize your news” tab on the right side which enables you to control the news feed in LinkedIn Today.

LinkedIn Introduces Windows Phone App: This is LinkedIn’s latest mobile application.

"You’ll find that in some cases (hint: companies and jobs), the Windows Phone app offers even more functionality than its iOS and Android siblings."

Here’s a useful social media tool worth noting:

Scan-to-gram: A tool to turn your Instagram profile into a QR code.

Scan-to-gram provides a new fun way for companies to have a web presence and grow their following on Instagram.

What social media news caught your interest this week? Please share your comments below.

Introducing a new regular feature on the blog, where we’ll keep you up to date with the latest stats from the leading social networks. Covering users, site traffic, mobile stats and more. Stats are correct as of May 18th, 2012

Facebook

901 million monthly active users
Most popular page : Facebook, with 66,708,318 fans
300 million photos uploaded per day, as of March 31 2012
500 million active users on mobile
Most popular brand page : Coca Cola, with 41,906,911 fans
Brazil is the busiest Facebook audience, with 76.7% of the online active audience, visiting Facebook in March 2012
Most popular app : Socialcam, with 51,500,000 users

Twitter

1 million new Twitter accounts created every day
10 million users in the UK
107.7 million users in the U.S.
165 million users (latest figures released October 2011)
50% of these access Twitter on mobile
27% of users tweeted during a three month period
Brazil and Japan are the second and third largest markets, respectively
The Netherlands is the most active market, with 33% of Twitter users updating their accounts in a three month period

Instagram

One new user joins Instagram every second
Approximately 58 photos uploaded each second
Thirty million registered users
81 comments left on photos per second
27 million registered users

Pinterest

11,700,000 monthly active users
Estimated that 97% of Pinterest users are women
35-44 is the most popular age range, accounting for 29% of users
Pinterest accounted for 3.6% of total referral traffic (as of January 2011)
A case study from Boticca found that Pinterest customers spend an average of $180, compared to $85 for Facebook users.

LinkedIn

Over 161 million members across 200 countries and territories
Over 2 million LinkedIn company pages
22% of unique visits come via mobile
71% of college graduates in the U.S. have secured work through LinkedIn
Approximately 2,300,000,000 page views per month
51% of users are male
Two new users sign up every second

Foursquare

Over 20 million users (note – these are not classified as ‘active’ users)
As of April 2012, over 2 billion checkins
50% of users are in the U.S.
31% of mobile users active on social networks, use Foursquare
60% of users are male

Google Plus

Over 90 million users, of whom 60% log in daily and 80% log in weekly
Google Plus drove 0.24% of total referral traffic in January 2012
PC users spend an average of three minutes per month on Google Plus
Britney Spears has the most popular profile, with 3,125,326 followers
69.4% of users are male
Over 50 million users are using Google Plus enhanced products each day

Flipboard

73% of users are male
Users in the U.S. have an average income of $106k
As of September 2011, 3.5 million downloads of the app
As of September 2011, 11.4 million ‘flips’ daily

Introducing a new regular feature on the blog, where we’ll keep you up to date with the latest stats from the leading social networks. Covering users, site traffic, mobile stats and more. Stats are correct as of May 18th, 2012

Facebook

901 million monthly active users
Most popular page : Facebook, with 66,708,318 fans
300 million photos uploaded per day, as of March 31 2012
500 million active users on mobile
Most popular brand page : Coca Cola, with 41,906,911 fans
Brazil is the busiest Facebook audience, with 76.7% of the online active audience, visiting Facebook in March 2012
Most popular app : Socialcam, with 51,500,000 users

Twitter

1 million new Twitter accounts created every day
10 million users in the UK
107.7 million users in the U.S.
165 million users (latest figures released October 2011)
50% of these access Twitter on mobile
27% of users tweeted during a three month period
Brazil and Japan are the second and third largest markets, respectively
The Netherlands is the most active market, with 33% of Twitter users updating their accounts in a three month period

Instagram

One new user joins Instagram every second
Approximately 58 photos uploaded each second
Thirty million registered users
81 comments left on photos per second
27 million registered users

Pinterest

11,700,000 monthly active users
Estimated that 97% of Pinterest users are women
35-44 is the most popular age range, accounting for 29% of users
Pinterest accounted for 3.6% of total referral traffic (as of January 2011)
A case study from Boticca found that Pinterest customers spend an average of $180, compared to $85 for Facebook users.

LinkedIn

Over 161 million members across 200 countries and territories
Over 2 million LinkedIn company pages
22% of unique visits come via mobile
71% of college graduates in the U.S. have secured work through LinkedIn
Approximately 2,300,000,000 page views per month
51% of users are male
Two new users sign up every second

Foursquare

Over 20 million users (note – these are not classified as ‘active’ users)
As of April 2012, over 2 billion checkins
50% of users are in the U.S.
31% of mobile users active on social networks, use Foursquare
60% of users are male

Google Plus

Over 90 million users, of whom 60% log in daily and 80% log in weekly
Google Plus drove 0.24% of total referral traffic in January 2012
PC users spend an average of three minutes per month on Google Plus
Britney Spears has the most popular profile, with 3,125,326 followers
69.4% of users are male
Over 50 million users are using Google Plus enhanced products each day

Flipboard

73% of users are male
Users in the U.S. have an average income of $106k
As of September 2011, 3.5 million downloads of the app
As of September 2011, 11.4 million ‘flips’ daily